Implementing a large-scale food fortification program in Pakistan to fortify wheat flour and edible oil with micronutrients in collaboration with Mott MacDonald.
A lack of knowledge or understanding is often not the main gap or motivator for many behaviours. People practice certain behaviors when they believe them.
Myths, misconception, cultural practices, and other obstacles including cost, location and availability are key barriers that can prevent change.
Key influencers of primary target audiences play a major role in influencing behaviour change.