Gender norms reinforce the division of labour in the household where child feeding and care are often the responsibility of mothers or older sisters, grandmothers, and aunts, and male caregivers are discouraged from engaging in these activities.
Our IYCN program is designed to provide support and advice so that families and all caregivers can take the best possible care of small children, and where possible share the burden of care between both female and male family members.
Gender-sensitive communication strategies are used in all our IYCN programs to promote the role of fathers in caregiving, as well as supporting the mother while she engages in exclusive breastfeeding. This is done pictorially on printed behaviour change intervention materials, and also through the formation of fathers groups at the community level to encourage peer-to-peer dialogue and supportive behaviour.